Brooks is centrally located between Calgary, Lethbridge and Medicine Hat in the heart of southeast Alberta and the Canadian Badlands. Brooks is located at the junction of the well-traveled Secondary Highway #36 and the TransCanada, Highway #1.
Just to the north is Dinosaur Park, a World Heritage Site and the world's largest deposit of late cretaceous period dinosaur fossils. To the south is Lake Newell, the largest lake in southern Alberta and a major attraction for the camper, fisherman, boater and sailor.